CASE STUDY

Beko Türkiye Strengthened Brand Visibility and Search Conversions with Meta Advantage+

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About: Beko is an international home appliance brand with a broad global footprint, operating through subsidiaries in 57 countries. In Türkiye, the brand focuses on expanding reach, increasing visibility, and driving measurable commercial outcomes through digital advertising.

THE CHALLENGE

Expanding Reach and Brand Visibility: Beko Turkey wanted to reach a wider audience and strengthen brand awareness and visibility through an AI-enabled campaign approach.
Driving Incremental Search Results and Conversions: The campaign needed to generate additional search activity and conversions beyond the engagement recorded within Meta platforms.
Measuring Meta’s Impact on Search: Beko needed a clear way to determine how exposure to Meta ads influenced both paid and organic search volumes, including branded and non-branded search conversions.

Testing Meta Advantage+: Beko Turkey tested Meta Advantage+ solutions and AI-enabled features to support its reach, visibility, and conversion objectives.
Using Advantage+ Sales Campaigns: Advantage+ Sales campaigns were activated to automate campaign delivery and support more efficient audience reach.
Activating Advantage+ Catalog: Advantage+ Catalog was used as part of the automated campaign setup to support product-focused activity.
Evaluating Incrementality with Search Lift: A Meta Conversion Lift study using search lift methodology measured how Meta ad exposure influenced paid and organic search volumes.