The partnership will span Hayat Kimya’s broad portfolio, including Bingo, Molfix, Molped, Papia, Familia, Evony, and other brands. Each brand brings its own audience, category dynamics, and communication priorities, creating a portfolio that calls for both a connected media vision and a tailored approach.

Strategic media planning, audience insight, and performance data will come together within a framework shaped around the needs of each brand. This structure will support more relevant media decisions while helping each brand strengthen its digital presence within the wider portfolio.

Our role is to combine our digital media expertise with Hayat Kimya’s portfolio vision, building an approach that balances brand-specific objectives with shared opportunities across channels and audiences.

We are excited to embark on this journey with Hayat Kimya and look forward to building a strong and successful future together across its diverse portfolio of brands.