CASE STUDY
How Jeep Türkiye Built Awareness and Consideration for the New Compass with Reels Trending Ads
About
Jeep is an automotive brand known globally for its SUVs, four-wheel-drive capability, and adventure-focused heritage.
Industry
Automotive
Company Size
4,500+
Founded
1941
THE CHALLENGE
- Redesigned Model Launch: The Jeep Compass was being introduced with a newly redesigned body, creating a need to build awareness around the launch.
- From Awareness to Consideration: Visibility alone was not the end goal; Jeep Türkiye also wanted consumers to actively consider the Compass during their vehicle evaluation process.
THE SOLUTION
- Reels Trending Ads Strategy: Added Reels Trending Ads to the broader Meta campaign for the Jeep Compass launch.
- Relevant Reels Placement: Delivered Jeep creative alongside trending Reels content to connect the launch with high-engagement viewing moments.
- Brand-Aligned Communication: Combined the media approach developed with the agency partner with creative that reflected Jeep's brand world.
- Parent-and-Child Brand Lift Study: Measured the overall campaign at the account level through a parent study and isolated the contribution of Reels Trending Ads through a child study.
Results
Point Lift in Ad Recall
15.5
Point Lift in Top-of-Mind Awareness
9.5
Point Lift in Purchase Intent
6.6
.png?language=en)
