CASE STUDY
How Madame Coco and OneIngage Unlocked Measurable Growth with Server-Side Tracking
About
Madame Coco is one of Türkiye’s leading home textiles and décor brands, with operations in 24 countries, more than 100 million annual visitors, and a social media community of 7.5 million followers.
Industry
Home Textiles / E-commerce
Company Size
5.000+ employees, 750+ stores, operations in 24 countries
Founded
2011
THE CHALLENGE
- Deteriorating Tracking Accuracy: Traditional pixel-based tracking was becoming increasingly unreliable due to Safari ITP restrictions, iOS privacy updates, ad blockers, and fragmented cross-device customer journeys — creating serious blind spots in conversion data.
- Incomplete Conversion Signals: Missing conversion data made it harder to evaluate ROAS accurately, optimize campaigns with confidence, and build audience strategies — weakening campaign learning and making budget decisions less precise.
- Unreliable Remarketing & Lookalike Foundation: With incomplete event data feeding audience strategies, remarketing and lookalike campaigns were being built on a less dependable base, limiting the brand’s ability to scale performance marketing effectively.
THE SOLUTION
- Server-Side Tracking via Meta Signals Gateway: Hardal’s server-side tracking infrastructure was implemented through Meta Signals Gateway (formerly CAPI), enabling real-time, privacy-compliant data to be sent directly from the e-commerce backend — reducing dependence on client-side tracking and overcoming browser restrictions.
- Advanced Customer Matching: The new setup enriched purchase events through advanced customer matching, significantly improving the quality and completeness of conversion signals flowing into Meta’s optimization systems.
- Coordinated Implementation by OneIngage & Hardal: OneIngage coordinated the full implementation with Madame Coco, translating the technical server-side setup into a stronger media measurement foundation. The collaboration ensured that better event collection directly fed into stronger optimization signals and more accurate performance analysis.
- Privacy-Resilient Measurement Architecture: Rather than patching existing pixel data, Madame Coco moved to a more resilient measurement model built for today’s privacy-focused environment — creating a stronger data pipeline for campaign optimization, budget allocation, and audience development.
Results
Event Coverage
99
%
Purchase Events
40
%
Event Quality Score
8.7/10
Tracked Purchases
+110
%