CASE STUDY

OneIngage’s AI-Powered YouTube Strategy Drove a 25% Lift in New Peugeot 408 Searches and a 7% Increase in Ad Recall

Keep scrolling

THE CHALLENGE

Launching the New Peugeot 408 in a Highly Competitive Market: Peugeot needed to launch the New 408 in Türkiye's crowded automotive market and build immediate awareness around a distinctive new model. The campaign had to achieve rapid scale while establishing a clear position across a fragmented digital video landscape.
Turning Video Reach into Measurable Consumer Demand: Reach alone would not prove launch effectiveness. Peugeot needed to show that exposure to the video campaign increased active consumer interest, especially searches for "Peugeot 408" and "New Peugeot 408," creating a measurable link between brand awareness and demand.
Balancing Scale, Attention and Consideration Across Screens: The launch required both broad exposure and high-quality attention across mobile, desktop and Connected TV. Relying on a single format risked limiting either reach, completed messaging or deeper engagement during the consideration phase.
Proving Incremental Impact Beyond Impressions and Views: Standard delivery metrics could not isolate the campaign's incremental effect. Peugeot needed robust measurement that compared exposed and control groups, identified which formats drove lift and showed whether video changed both brand perception and search behavior.

Building a Five-Campaign-Type YouTube Launch Strategy: OneIngage structured an AI-powered YouTube video strategy across five campaign types: YouTube Masthead, Video Reach Campaigns for Non-skippable Reach on Connected TV, Video Reach Campaigns for Efficient Reach, Video View Campaigns and Demand Gen. Each format served a defined role across the launch funnel.
Combining Mass Reach with High-Attention CTV Exposure: YouTube Masthead created an immediate launch moment, while Efficient Reach expanded unique audience coverage. Non-skippable Reach on Connected TV delivered the complete campaign message in a high-attention living-room environment, balancing broad scale with stronger exposure.
Extending the Journey from Awareness to Consideration: Video View Campaigns generated deeper engagement with the launch content, while Demand Gen extended the strategy toward consideration and action. Together, the formats created continuity from initial awareness to active interest in the New Peugeot 408.
Measuring Brand and Search Lift Across Formats: OneIngage led the cross-format measurement framework using YouTube Brand Lift and Search Lift studies. The setup connected media exposure with changes in ad recall and search behavior, revealing the incremental contribution of the overall strategy and the CTV non-skippable format.