CASE STUDY
Arçelik & Beko x OneIngage: Unlocking Pinterest's Media Potential in Turkish Market
About
Arçelik and its global brand Beko are leading home appliance manufacturers known for innovative, technology‑driven products and a strong international presence across Europe, Asia, and emerging markets.
Industry
Home Appliances / Consumer Electronics
Company Size
40,000+ employees, operations in 50+ countries
Founded
1955
Challenge
- Boosting Brand Awareness: Arçelik and Beko aimed to increase brand awareness in the competitive Turkish home appliances market while maintaining strong visibility among digital audiences.
- Increasing Video Views: The campaign sought to generate higher video engagement and encourage users to interact with branded video content across digital platforms.
- Driving Website Traffic: Another key objective was to convert attention into action by directing users from social platforms to the brands’ websites.
- Testing Pinterest’s Media Potential: Together with Genart by Aleph and Pinterest, the brands wanted to evaluate whether Pinterest could deliver meaningful reach, engagement, and viewability compared with other social platforms.
Solutions
- Multi‑Objective Campaign Strategy: A campaign structure designed to simultaneously support awareness, engagement, and traffic objectives.
- Pinterest Advertising Formats: Standard ads and video ads were deployed to capture attention and encourage interaction with visual product storytelling.
- High‑Visibility Placement: Pinterest’s Premiere Spotlight placements helped ensure strong visibility and reach among relevant audiences.
- Data‑Driven Media Collaboration: The campaign was executed in partnership with Genart by Aleph and Pinterest to maximize platform capabilities and optimize performance.
- Measurement with IAS: Campaign performance was evaluated using IAS measurement to assess viewability and validate media effectiveness.
Results
Viewability
97
%
