Hate Waiting? Neither Does Jenan: Bringing a 3-Minute Promise to Life
About
Operating under UAE-based Al Ghurair Foods, Jenan is a MENA-region brand producing essential foods like flour, oats, and eggs. Guided by its "Food Made Good" vision, it focuses on sustainable and high-quality local food solutions.
Industry
Food & Beverage / FMCG
Company Size
1.500+ employees, operation in 50+ countries
Founded
1976
THE CHALLENGE
- Full AI Video Production Across Formats and Languages: Jenan needed a fully AI-generated film, with no traditional shoot, delivered in landscape and vertical formats and in both English and Arabic, all from a single production pipeline.
- Making Speed Feel Like a Benefit, Not a Compromise: The core challenge was communicating a 3-minute cooking claim in a way that felt genuinely exciting and credible, not cheap or low-quality. Speed needed to be positioned as a superpower, not a shortcut.
- Achieving Natural, Believable Human Motion in AI: The campaign required a child character as its lead. Generating a convincing, naturally moving child through AI, without the stiffness or uncanny quality common to AI-generated figures, was a significant technical and creative challenge.
- Maintaining Character Consistency Across Scenes: Keeping the same child character consistent in appearance, movement, and personality across multiple scenes, a known limitation of AI video tools, required a structured approach beyond standard generation workflows.
THE SOLUTION
- Fully AI-Generated Production in Multiple Formats & Languages: The entire film was produced using AI video generation tools, with no traditional shoot and no live actors. Landscape, vertical, English, and Arabic versions were all delivered from a single production pipeline, optimized for multi-platform social distribution.
- Training AI on Real Models for Natural Movement: To overcome the stiffness typically seen in AI-generated characters, OneIngage trained the AI on real human models. This grounded the child’s movements in genuine physical reference, producing a level of naturalism that standard AI generation pipelines cannot achieve.
- Character Objectification for Cross-Scene Consistency: The AI-generated child was objectified and locked as a consistent visual asset, ensuring the same character appeared with identical appearance and identity across every scene, solving one of the most common continuity failures in AI video production.
- Post-Production Refinement of Micro-Movements: Unlike most AI video tools that leave generated motion as-is, OneIngage refined the character’s eyebrow and arm movements in post-production, smoothing out mechanical or unnatural transitions to achieve a level of fluidity that elevates the final output well beyond standard AI generation quality.
Results
Total Views
100M+
TikTok Views
51.8M
Facebook Views
42M
Total Likes
60K
