How We Improved Koçtaş’s Store Performance with Location Intelligence?

Location Visibility: With a large store network, Koçtaş needed accurate, consistent, and centrally managed store information across major digital platforms so customers could easily find the right branch details, directions, and contact information.

Measurement Gap: Koçtaş needed a clearer way to understand how digital media investments were influencing physical store sales, since online-only reporting did not reflect the brand’s full omnichannel performance.

Local Performance Consistency: The brand wanted to improve local campaign effectiveness and store-level engagement, but this required stronger location data and a more reliable connection between media activity and in-store outcomes.

Location Management with VenueX: OneIngage and VenueX supported Koçtaş in optimizing and standardizing 373 store listings across key digital platforms, creating a more accurate and scalable location data infrastructure.

Omnichannel Data Integration: In-store sales data was combined with location and media data to help Koçtaş measure digital impact beyond online conversions and better evaluate offline sales contribution.

Local Campaign Optimization: With stronger store-level signals and location accuracy, OneIngage improved local media performance and helped Koçtaş drive more efficient customer actions across digital touchpoints.

Customer Journey Improvement: By improving store discoverability, profile interactions, and access points such as calls, website clicks, and directions, the collaboration strengthened Koçtaş’s online-to-offline customer journey.