CASE STUDY
How We Enhanced Pegasus Airlines’ Digital Measurement with Advanced Data Analytics?
About
Pegasus Airlines is a leading low-cost carrier operating domestic and international flights. Known for its affordable fares and customer-centric approach, Pegasus continuously invests in digital transformation to optimize user experience and streamline the ticket purchasing journey.
Industry
Aviation / Airline
Company Size
8.500+ employees, 130 planes.
Founded
1990
THE CHALLENGE
- Measurement Complexity: Pegasus needed end-to-end visibility into the ticket purchase process across its website and mobile app, including the online check-in flow and ancillary product purchases.
- Tracking & Reporting Gaps: The brand lacked a structured approach for monitoring user entry points, conversion rates, and aviation-specific reporting requirements, making it difficult to evaluate campaign effectiveness.
- Data Integrity Issues: Duplicate payments and transactions were going undetected, while retargeting strategies for ancillary product upsell lacked the data foundation needed to perform effectively.
THE SOLUTION
- End-to-End User Flow Mapping: OneIngage mapped all user interactions across Pegasus’ website and mobile app, creating a detailed user journey diagram to track every step of the flight ticket purchasing and check-in process.
- GA4 Measurement Architecture: A comprehensive GA4-specific event structure was designed to track user behavior at every touchpoint, including an event hierarchy to analyze drop-offs and engagement patterns across the full booking journey.
- Structured Data Collection & Category Hierarchies: Key data parameters were identified and organized into logical GA4 categories — including main categories such as Flight Ticket and subcategories like Seat Selection, Additional Baggage, and Meal Preferences — ensuring clean, actionable data collection.
- Standardized Naming & Custom Reporting: Consistent event naming conventions were established across Pegasus’ digital ecosystem, and a customized tracking flow was developed for cheap flight searches, enabling more precise retargeting and upsell strategies.
Results
Full Funnel Visibility
100
%
