CASE STUDY
How Did Beko Turkey Strengthen Brand Visibility and Search Conversions with Meta Advantage+?
About
Beko is an international home appliance brand with a broad global footprint, operating through subsidiaries in 57 countries. In Türkiye, the brand focuses on expanding reach, increasing visibility, and driving measurable commercial outcomes through digital advertising.
Industry
Home Appliances
Company Size
55.000+ employess globally, operations in 57 countries
Founded
1955
THE CHALLENGE
- Reach & Visibility at Scale: Beko needed to broaden its audience reach and strengthen brand visibility in a competitive home appliances market, where awareness alone is not enough without measurable downstream impact.
- Proving Cross-Channel Impact: The brand needed to understand whether Meta ad exposure was doing more than generating impressions — specifically, whether it was influencing users to search for the brand or product categories and convert through search channels.
- Measurement Gap: Traditional last-click attribution models underestimated the true value of social media investment by failing to capture how Meta exposure contributed to later branded and non-branded search conversions.
THE SOLUTION
- Meta Advantage+ Automation: Beko Turkey deployed Advantage+ Sales Campaigns and Advantage+ Catalog to automate and optimize campaign delivery, reducing manual optimization pressure and enabling Meta’s machine learning to respond more dynamically to audience signals.
- Conversion Lift Study with Search Lift Methodology: A Meta Conversion Lift study incorporating a search lift framework was used to measure how Meta ad exposure influenced both paid and organic search activity — making visible the indirect demand-generation effect that standard platform metrics would have missed.
- Demand Generation Framing: Rather than evaluating success only through in-platform metrics, the campaign was designed as a broader incrementality exercise to capture both brand visibility and search-led conversion outcomes across the full customer journey.
- Collaborative Execution with OneIngage & Meta: The campaign was executed as a coordinated effort between Beko, OneIngage, and Meta teams, aligning on strategy, automation setup, measurement methodology, and interpretation of results to maximize the value of the investment.
Results
Branded Search Conversions
+9
%
Non-Branded Search Conversions
+13
%
