CASE STUDY

OneIngage x N Kolay: Turning TikTok Prime Time into Measurable Performance

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THE CHALLENGE

Strengthening Brand Value: N Kolay wanted to use TikTok for more than short-term visibility. The campaign needed to reinforce the brand's value by presenting its investment products through a distinctive media experience that users would find relevant, engaging and easier to remember.
Going Beyond Visibility to Sustain Attention: Reaching users with a highly visible placement was only the starting point. N Kolay needed to appear when TikTok users were most active and then maintain their attention long enough for the campaign's complete brand story to unfold.
Communicating Multiple Benefits Without Message Overload: N Kolay's investment ecosystem includes products with different benefits, making it difficult to communicate everything clearly in a single ad. Compressing all messages into one creative risked reducing clarity, impact and memorability.
Turning Separate Messages into One Coherent Experience: Each product benefit needed its own space, but the campaign still had to feel like one connected story rather than a set of unrelated exposures. The challenge was to create continuity while guiding users through the investment ecosystem step by step.

Prime Time Placement at Peak Attention: N Kolay activated TikTok Prime Time during the platform's 21:00-21:15 "hype" window, when users were at their most active and attentive. This concentrated the campaign's visibility within a high-attention period instead of distributing the story across less connected impressions.
Three-Part Sequential Video Storytelling: Three videos were delivered sequentially to the same users within a 15-minute period. The ordered delivery allowed each creative to build on the previous one, turning separate product messages into a continuous and uninterrupted brand narrative.
One Product Benefit per Video: Instead of asking one ad to communicate every message, each video focused on a different benefit of N Kolay's investment products. This gave every message greater clarity while making the overall content flow easier to understand and remember.
Step-by-Step Discovery of the Investment Ecosystem: The sequence was structured so users could discover N Kolay's investment offering progressively throughout the Prime Time experience. By connecting the videos into one journey, the campaign sustained attention while reinforcing the relationship between individual product benefits and the broader brand story.