CASE STUDY
Driving New Customer Growth of Züber with a Full-Funnel Amazon Strategy
About
Founded in Türkiye, ZÜBER produces natural snacks and food products. The brand focuses on clean-label recipes without additives or preservatives.
Industry
Food and Beverage Manufacturing
Company Size
201-500
Founded
2017
THE CHALLENGE
- Building Sustainable Growth on Amazon: ZÜBER had an established presence on Amazon. However, its initial campaign performance needed to become a scalable growth model.
- Understanding the Full Customer Journey: Several advertising touchpoints influenced consumers across the funnel. ZÜBER needed to identify which interactions contributed most to acquisition.
- Scaling Reach Efficiently: The campaign needed to reach broader audiences without creating the same increase in media costs. Growth and cost efficiency had to improve together.
- Increasing New-to-Brand Acquisition: ZÜBER aimed to attract more first-time customers and increase total orders. This required Sponsored Products and Amazon DSP to work within one coordinated structure.
THE SOLUTION
- Full-Funnel Amazon Strategy: OneIngage combined Sponsored Products, Amazon DSP, and Amazon Marketing Cloud within one strategy. Each solution supported a different stage of the customer journey.
- Customer Journey Analysis: Full-funnel campaign data was analyzed through Amazon Marketing Cloud. This revealed the audience behaviors and touchpoints linked to acquisition.
- DSP Structure Redesign: The existing DSP setup was rebuilt around a clearer audience strategy. Campaign objectives, audience groups, and media delivery were aligned.
- Integrated Budget Management: Sponsored Products and DSP budgets were planned together. This improved coordination between reach, consideration, and conversion activities.
- Performance-Led Optimization: Reach, cost efficiency, new-to-brand sales, and orders were assessed together. Campaign decisions were guided by their combined impact.
- End-to-End Campaign Execution: OneIngage worked closely with the ZÜBER team throughout the campaign. Strategy, analysis, restructuring, and optimization were managed as one process.
Results
Growth in Reach
94
%
Increase in New-to-Brand Sales
57
%
Growth in Orders
47
%
Lower Cost per 1,000 People Reached
-31
%
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