Product
SurveyIN is an online research solution that enables brands to gather actionable insights based on real consumer feedback by asking their strategic business questions directly to consumers.
Through both short and comprehensive survey models, it measures critical metrics ranging from brand perception to purchase intent, transforming research findings into audience segmentation, personalized communication strategies, and, where applicable, retargeting campaigns.
Consumer Research Often Fails to Drive Action
Brands want to understand their consumers more deeply. However, traditional research processes are often time-consuming, costly, and disconnected from day-to-day marketing operations.
As a result:
- Research findings quickly become outdated.
- Consumer insights are not translated into media strategies.
- The same communication message is delivered to different audience segments.
- Changes in brand perception and purchase barriers are identified too late.
- Research reports are archived without being transformed into tangible marketing actions.
The Solution: How SurveyIN Works
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1
Custom Research Design
The research objectives, target audience, and key metrics to be measured are defined. A customized questionnaire is developed around topics such as brand awareness, product perception, price evaluation, purchase barriers, ad recall, NPS, purchase drivers, and consumer expectations.
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2
Rapid Digital Data Collection
Surveys are distributed to target audiences through Meta, DV360, and other digital platforms based on campaign requirements. Users are directed to the survey interface through ads or banners, and responses are collected digitally.
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3
Analysis and Insight Discovery
After passing quality control processes, responses are cleaned and analyzed to uncover consumer motivations, expectations, perceptions, and purchase barriers. Results are evaluated not only at the overall level but also across detailed audience segments.
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4
From Research to Media Activation
When the required technical and sample conditions are met, survey participants can be segmented into custom audiences based on their responses, enabling retargeting campaigns. In addition, research findings can be used to tailor communication strategies for different audience segments according to their motivations and expectations—for example, by delivering differentiated advertising messages.
The Value SurveyIN Delivers
With SurveyIN, brands can:
- Find answers to their strategic business questions faster.
- Benefit from a more agile and cost-efficient alternative to traditional research.
- Turn research insights into communication and media strategies.
- Create personalized messaging for different consumer segments.
- Make decisions based on real consumer feedback rather than assumptions.
SurveyIN transforms consumer research from a static report into a measurable, targetable, and actionable marketing tool.
Research Models for Every Business Need
SurveyIN offers scalable research models designed to address different strategic questions and business timelines.
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Macro SurveyIN
A comprehensive, brand-specific research model that analyzes topics such as brand and product perception, brand awareness, NPS, price perception, competitive landscape, purchase drivers and barriers, media consumption, and consumer expectations.
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Micro SurveyIN
A fast and focused research model consisting of up to three questions, designed to evaluate a specific objective such as campaign effectiveness, ad recall, product awareness, creative testing, or preference testing.
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Brand Lift Study (BLS)
Measures the impact of advertising campaigns on awareness, recall, perception, and purchase intent by comparing exposed and control groups.
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Trend Tracker
Trend Tracker is a continuous research solution that enables brands to monitor changes in category dynamics, product perceptions, and consumer behavior over time. Instead of relying on one-off measurements, it provides ongoing data to identify the direction, momentum, and turning points of emerging trends. This enables brands to detect shifts in consumer expectations early, monitor rising and declining trends, and make more proactive decisions by continuously updating their strategies with real-time insights.
Listen to Consumers. Turn Insights into Action.